How to Build a Referral Page on Your Website

Most therapy websites have a Contact page that everyone uses, including referring professionals. The trouble is that contact pages are written for prospective clients, not for fellow professionals. The information a referrer needs is different and missing from the standard contact page.

A dedicated referral page solves this. One URL the referrer can bookmark. Five sections. Specifically written for someone trying to figure out whether to send a case your way.

What you take. Your specialty list, in plain language. “I take adults with anxiety, OCD, panic, social anxiety, and depression. I particularly enjoy working with cases that involve avoidance components.” Specific. Not “I work with a wide range of mental health concerns.”

What you don’t take. Equally important. “I don’t take active substance use disorder cases, primary trauma where the trauma is current and ongoing, or under-18s. For those, I refer on to [specific colleague names if you have them].” The exclusion clause saves both of you time.

Your typical protocol. “Most of my cases run 12 to 20 sessions of CBT, with weekly sessions and between-session homework. I work in-person in [city] and online across [region/country].” Tells the referrer what they’d be sending the client into.

The referral process. “To refer, you can send the client directly to my booking link [URL] or email me at [address] with a brief case summary. I aim to reply within 24 hours, and I’ll let you know when the client books or if I’m currently full.” Concrete steps.

Your fees. Most professional referrals come from people who care about whether their client can afford you. State the fee plainly. “Sessions are charged at [rate]. I offer a small number of reduced-fee slots for clients on low income. Ask me if you’re sending someone in that situation.”

Total page length: 400 to 600 words. Keep it scanable. The referrer is checking quickly.

In my-cbt, the booking widget on the page makes self-referral by professionals possible. They send the client a link, the client books directly, and you get an inquiry tagged with the referrer’s name. The case file tracks which referrers are sending which cases over time.

The page sits at yourpractice.com/for-professionals or yourpractice.com/refer. Linked from a small “For Professionals” link in your footer. Email the link to your existing referrer network when you publish it. Share it at conferences when colleagues ask how to send cases.

The page does what the contact form doesn’t: gives professionals what they need to make the referral decision quickly. Across a year, that’s the difference between referrals you might have got and referrals you actually do get.