What to Put on a CBT Therapist Website Homepage

The homepage of a CBT therapist website has one job: answer four questions in the first ten seconds and direct the visitor to the next step. Most therapy homepages try to do twelve other things at the same time and fail at the four that matter.

The four questions.

Who do you treat? “CBT for adults with anxiety, OCD, panic, and depression.” Specific. No “anyone who needs support.”

How do you work? “Twelve to twenty sessions of structured CBT, often with between-session homework.” Concrete. No “compassionate, evidence-based, holistic approach.”

Where are you based? “In-person in Manchester city centre, plus video appointments across England.” Geographic specifics matter for search and for the visitor’s logistical decision.

How do you book? Visible button. “Check availability” or “Book a free 15-minute call.” Above the fold, in the header, repeated below.

Those four answers belong in the first screen of the homepage, before the visitor has to scroll. Everything else is secondary.

What you can add below the fold, in priority order: one paragraph about your specific approach in plain language. A short bio with relevant training and registration. The fees. A FAQ covering the questions visitors actually ask (do you take insurance, how long does treatment take, what’s a 15-minute consultation, can I switch from another therapist).

What you can leave out: long therapeutic philosophy statements, mission statements, decorative text about “your journey,” generic stock photos of beach sunsets. None of these convert and most actively cost you visitors who would have inquired with a sharper homepage.

In my-cbt, the booking widget integrates directly into the homepage so the “Check availability” button leads to your actual schedule. The case file picks up new inquiries as structured records. The visitor’s path from “this therapist looks right” to “I have a session booked next Tuesday” is one click and one form.

Test the homepage on a friend who isn’t in mental health. Ask them: “If you needed CBT and arrived on this page, would you know in ten seconds whether to inquire?” If the answer is no, the page is wrong. The fix is more specificity, less philosophy, and a more visible booking link.